Content Workflow helps centralize and manage continuous content production. For instance, when developing course material with multiple experts and departments, all content can be created in one central location. Templates and guidelines can also ensure the content is consistently formatted according to the style guide.
Additionally, a bespoke workflow in Content Workflow will ensure that all involved parties understand what they need to do and when.
Folder & Items
Let’s look at a sample account to show you how you can manage course content production.
- In the example below, we have each course as an item
- These items are grouped under one department, such as the College of Medicine and Vet Medicine.
- This means you can structure content by school, department, faculty, or however best suits the structure of your organization and content.
Templates & Structure
Once your items have been added, you can create templates to add structure to them. You can apply a different template to each content type. If courses follow the same layout and structure on the University website, you can create a template in Content Workflow to mirror this.
- Templates mean that even if many people are involved in creating, reviewing, and editing content, it will always be delivered in the correct format.
- Using the bulk action bar, you can apply a template to multiple items at once, saving you time!
Content Guidelines
You can include guidelines as part of your templates to ensure content is in line with your style guide, voice and tone, and brand personality. These guidelines are the instructions for content writers, editors, and reviewers to follow.
- This ensures that all content is purposeful. Here’s an example of field-level guidelines for writing content in the way you need.
- You can also set word or character limits, ensuring the content maps nicely to your CMS.
Workflow
Once your content items have been added, a template has been created, and guidelines have been applied, you can create a bespoke workflow to give your content production process a road map.
- A workflow can be as simple or as detailed as you need, with color-coded statuses for an easy-to-see overview of where content is at.
- You can even add a workflow status specifying when an item of content needs to be updated. This allows for content governance within Content Workflow, so it will always be the one true source of up-to-date and accurate content.
The workflow will bring people together to ensure content is delivered on time. With structured content, guidelines, and a clear process, there will be fewer revisions and feedback loops, which means faster content approval.
People & Groups
People are intrinsic to the success of getting content delivered on time. In Content Workflow, you can create groups and add people. You can also control their permissions, ensuring they can only do what they need in Content Workflow.
- Your people and groups might look something like this for a Higher Education institution.
- The roles you create might be similar to this.
This means that you have a clear process for content and that those involved know what they need to do and when. Collectively, this management of course content in Content Workflow will ensure that content is created, reviewed, and approved efficiently, with effective content delivered on time.
Updated