Add Watermark to Your Assets

  • Updated

You can add a watermark to the assets in your Asset Bank. Watermarking is an Advanced Right option that you can enable on individual assets. Advanced Rights allow you to control who has access to particular files. The watermark right can be set on an asset indefinitely or with a specific start date. Only specific users with the appropriate permissions can download the assets without first requesting permission. All other users can request access to download, which will then be sent to the Waiting Room.

The watermark will not be on the downloaded asset once a watermarked asset is approved to be downloaded. If you would like to have the watermark appear on the downloaded asset you can do so via custom watermarked derivative. 

Who can immediately download & audit watermarked assets

Download watermarked assets directly: Users will still see the watermark on the asset thumbnail but will not have to submit the assets for approval.

Audit download requests: Users can approve or reject the download requests from other users who want to download watermarked materials in the waiting room.

Setting up your watermark

When images are watermarked, they will display the watermark of your choice on the asset thumbnail. Your Onboarding Manager or Customer Success Manager can upload the watermark for you.

  1. Send your Onboarding or Customer Success Manager a PNG file with a transparent layer.

    • We recommend using an image 400 pixels wide with a DPI of 72 and the transparency set to 50%. The level of transparency can be adjusted to your needs.

    • The maximum resolution is 800 by 600 pixels.

Supported file formats

You can set the advanced right to watermark for image, video, audio, and document assets. Although a download request is always required for downloading watermarked material, the watermark itself will not appear on the preview of a audio, document, and video files.

Disabling the preview for watermarked audio, documents, and video assets is possible. Contact your Customer Success Manager if you want to enable this feature.


  • When the preview playback is disabled for watermarked material, this will apply to all watermarked audio, document, and video assets.

  • When the preview for watermarked assets is disabled, even the users with Download watermarked assets directly permission cannot see the preview.

Who can Watermark assets?

Users with one of the following rights can set assets to Watermarked upon upload:

  • Upload assets with mandatory approval

  • Upload assets

Users with the following right can set the Watermark for existing assets:

  • Edit assets

Add a watermark


You can create a taxonomy automation to automatically add a watermark to newly added assets. Learn more here.

When uploading a new asset: learn more about uploading assets here.

  1. Open the Advanced Rights section on the left-hand side of the upload page.

  2. Check off Show watermark * The wording may be different based on how your portal is configured.


Add a watermark to an existing asset learn more about editing assets here.

  1. Select the existing asset you would like to add a watermark to.

  2. Navigate to the right-hand side and click batch_edit_icon.png

  3. Scroll down to Advanced Rights.

  4. Click on Show watermark *The wording may be different based on how your portal is configured.

    • Mark Nowto immediately watermark the asset.

    • Mark On(date) to watermark the asset at a certain date. The date displays in the user's timezone (or the timezone of the portal if the user does not have one).


      Depending on your portal setup, setting up a future date for the watermark may not be possible.

  5. Click Save.


Once watermarked, the users who do not have the permission to download watermarked assets will see an Available upon request button on the Asset Detail Page. They can click the button to provide the reason for requesting this file to download. The request is then displayed in the notification center and in the waiting room of the approver.


To learn how to remove a watermark click here.

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