The Delivery Metrics Dashboard in Advanced Analytics provides valuable insights into how digital assets are accessed and used across external websites. Organizations can optimize asset delivery, maintain brand consistency, and track content engagement trends by analyzing these metrics. Leveraging this data helps to:
- Evaluate the reach and effectiveness of assets.
- Identify high-performing content.
- Optimize asset delivery methods for improved performance.
- Make data-driven decisions on content investment and distribution strategies.
This feature/solution requires your Customer Success Contact to enable, but then individual permissions can be done by the Bynder Admin.
Who can view analytics reports?
Users with the following permissions can access and download reports:
Overview
Number of Assets Served
This metric shows the total number of assets served externally. It helps gauge the overall volume of content distribution and allows you to measure the scale of external asset usage.
Unique Assets Served
This represents the number of distinct assets accessed through external channels. Understanding the most frequently used assets can guide content creation and optimization strategies.
Number of Websites
Displays how many external websites are embedding or linking to your assets. This helps track the breadth of your content’s distribution and ensures brand consistency across multiple platforms.
Top 25 Assets Served
Identifies the most frequently accessed assets, helping you recognize high-value content and determine which assets drive engagement.
Top 25 Websites Served
Shows the top websites utilizing your assets. This helps you pinpoint key partners, popular external platforms, and potential areas for improving asset distribution.
Assets Served Over Time
A visual representation of asset distribution over a selected period. It helps you analyze trends, identify peak engagement periods, and adjust your content strategy accordingly.
Trend Analysis
Displays seasonal variations and long-term trends in asset usage. Recognizing patterns can assist in aligning content distribution with marketing campaigns and audience behaviors.
Assets Served by Type Over Time
Breaks down asset distribution by type (e.g., images, videos, documents). Understanding which asset types perform best helps tailor content strategies to audience preferences. Additionally, it shows the source of asset delivery, whether through adaptive video, DAT, or public link.
Websites Over Time
Tracks how external websites interact with your assets over time. This allows you to monitor the performance of different platforms and adjust asset-sharing strategies based on engagement levels.
Websites
Here, you can see the total services over time and the total serving per website.
Adaptive Video
The Adaptive Video provides insights into the delivery and performance of streaming video assets managed in your DAM. It tracks key metrics such as the total number of times videos have been loaded and the average percentage of each video that viewers have loaded. Additionally, it measures the total length of all available videos, helping you monitor content distribution and engagement effectively.
FAQ
How are the metrics tracked?
Metrics track video loading in 6-second intervals, not confirmed views.