Get Started with Content Workflow

Summary

Content Workflow streamlines structured text creation and team collaboration. Set up projects, templates, items, and workflows to centralize your content production.

Who?

This article is for Administrators, Project Managers, and Content Contributors using Bynder Content Workflow.

Why?

Learning how to access, structure, and navigate Content Workflow helps your team standardize content creation, maintain brand consistency with templates, and track project status in real time.

How?

Access Content Workflow

Access depends on whether your organization uses Bynder DAM:

• DAM Users: Log in to your Bynder portal and select Content Workflow from the primary navigation bar.

• Non-DAM Users: Go directly to https://app.gathercontent.com.

  1. Enter your username and password.

  2. Select your domain if your account belongs to multiple organizations.

  3. If your account uses Single Sign-On (SSO), log in using the specific domain URL provided by your internal team.

Create a New Project

Projects help define the purpose of your content. They are made up of folders representing the hierarchy of your content and items, which are the content pieces. For example, you may have a project to manage "Articles" and another to manage "Email campaigns."

Once you've successfully logged in, you will see the Project View. Select an existing project or create a new project. You have access to example projects to explore some of them. 

Create Items

Items are located in the Content Hub. Items are the content pieces that live inside a project. Click on an item to access the content inside. Learn about Creating and Managing Content Workflow items.

Add Assets to Items

You can add files to your projects to add media to your projects. Learn more about managing assets here.

Create a Structure

Items are structured using fields. Use text, asset fields, and more to build the structure of your item, and include instructions and guidelines to guide your users. Learn more about structures and how to build a structure.  

Create a Template

Templates are used to help save time when creating new items. A template determines the different content fields required on an item. Fields can be customized to include different rules and guidelines. This makes it easy to ensure content always meets the exact requirements and helps authors and contributors know what is expected. You can learn how to create templates and manage templates. 

Invite Users

You can invite and manage your Content Workflow users in the People & Groups section. You can learn more about inviting new users and managing roles and permissions.   

Start Collaborating

Once you've created a project, you can assign team members to projects.

You can find your assigned items under My Assignments. 

You can @mention colleagues to notify and collaborate on projects and keep track of comments and revision history changes. You can subscribe to a conversation to stay updated on recent comments.

Create a Workflow

A Workflow is a series of steps in Content Workflow to help move a project to completion. Typically, these begin at a Draft phase and finish at the Published or Completed phase. You can customize (if your plan allows) and configure different workflows for each project or apply a Workflow template. You can learn more about creating workflows.  

You can view a project's progress from the Overview Tab.

Export Content

There are many methods to export content from Content Workflow. Via Content Workflow integrations, use Content Workflow API to build custom integrations or use the out-of-the-box export formats (Word, HTML, or CSV) to download the content directly.

Related Articles

• Content Workflow Admin Training
• How to enable Content Workflow in Bynder
• Integrations in Content Workflow
• Exporting a Project in Content Workflow
• Exporting Content from Content Workflow
• Importing Content into Content Workflow

Updated September 22, 2026 07:31