Mark Assets as Public and Share Public URLs

You have the option to make assets public. This generates a URL for the asset, which can be shared with non-Bynder users or linked on your website.

You can choose to make certain assets visible, downloadable, or downloadable with a watermark. Furthermore, you can configure your portal so that once an asset is archived, the public URL becomes inaccessible. Additionally, you can create a Public Collection to share multiple assets with non-Bynder users.

How to Enable This Feature?

This is one of the features that should be available by default.
If you don't see the Mark assets as public permission on your portal, contact your Customer Success Manager to have it enabled.



Marking an asset public doesn't make its derivatives public.

How to Mark an Asset as Public

  1. You can edit one or more images in the asset overview by clicking on them, or you can click an asset and click the Edit tab on the Asset detail page.

  2. Expand the Advanced Rights tab.

  3. Select Mark as public. When an asset is marked public, a publicly accessible URL is created for it. Any user who has the URL can then view and download the asset.


    • Making an asset public allows external users to open the asset link if you share the link with them. If you decide to make a file public, you will not be able to clear the checkbox and make it private again. You can only delete or archive a public file.

    • If your public files are served through our CloudFront CDN, their link can refresh in real-time. For example when you upload a new version of the file, the link can get updated so that the latest version automatically displays on your external website. Read more about our automatic invalidation process here.

    • Thumbnails and webversions are public by default. To change this, see Share thumbnails in a more secure way.

Marking an asset as public makes the original asset public. The URLs to view the original image and the derivatives can now be retrieved via the API.

Contact your Customer Success Manager if you only want certain derivatives to be made public.


Do you no longer want your assets to be publicly available?

We can set up your portal so that public URLs are no longer working when an asset is archived. Read more about it here.

Public URLs

Currently, public links are built up with the following formats:

Original file[idhash]/original/[asset-name].[file-extension]



The /m/ element indicates that it is a public link.


The idhash is a randomly generated hash based on the mediaID. It's a 16-character hexadecimal string.


This indicates that the URL links to the original file.


This is a mandatory reference to determine which derivative of the asset to use


This value represents the name of the asset.


The file extension of the original file or derivative.


Did you know?

Enforce a download by placing ?download behind the public URL. Upon opening the public URL the asset will be downloaded directly instead of viewed.

Customize Public URLs

You can customize your public URLs for SEO optimization or to meet your brand's naming conventions. You can replace any text behind the /original/ or derivative-prefix element with your own text. Based on the random IDhash, the system can still redirect users to the correct public original file or public derivative.


The two public URLs below link to the original file and to the 'socialmedia' derivative. This is the default non-customized version of both URLs

Optionally, the text behind the orginal and socialmedia- elements can be fully removed or customized. You can make the changes in your preferred text editor. The following URLs could for example also be used:


  • You cannot make URL customizations in the portal itself, and the changes cannot be saved to it.

Public URLs in the Asset Detail View

By default, public derivatives are only accessible through the API and are not visible to users on the Asset detail page. If you want to make them visible, contact your Customer Success Manager or Onboarding Manager.

Make Public URLs Unaccessible by Archiving Assets

By default, an asset's public URLs will still be accessible when it is archived. If you don't want this to be the case, we can set up your portal so that public URLs no longer work when an asset is archived.

Contact your Customer Success Manager if you would like to have this configuration enabled for your portal.


Public URLs of an asset that has been visited recently are most likely cached. Archiving an asset doesn't invalidate the public URLs. This means that even when you archive a public asset the cached public URL(s) will remain accessible until the cache has expired.

The default expiry time of our CDN offered by Amazon Web Services (AWS) is 24 hours. In case you make use of a custom CDN the public URLs will no longer work when your custom expiry time has expired.


Archiving an asset will not remove public accessibility for DAT links.

Deleting Public Assets

When you delete a public asset, the public URLs will no longer be accessible. If the public URLs have been cached, they will remain working until the cache has expired. The default expiry time of our CDN offered by Amazon Web Services (AWS) is 24 hours. If you use a custom CDN, the public URLs will no longer work when your custom expiry time has expired.

Direct URL to Filter for Public Assets

Would you like to create a direct URL that automatically narrows down your asset results to public assets only? Read more about creating direct URLs here.

Retrieve Assets via the API

You can retrieve your assets via the API. By default, the URLs to view the derivatives of image assets will be returned by the API. When you visit this type of URL the derivative will be displayed in the browser. If you mark the assets as public, the link to view the original image file will also be returned. These 'viewing' links are valid permanently. You can find more information about this type of API call here.

If you want to offer your users a link to download original image assets or their derivatives you can also retrieve download URLs via the API. These download URLs expire after 6 hours. Read more about this API call here.

Public Assets and Search Engines

If you have a public asset and want to know whether it can be indexed by search engines. Read more about it here.



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