How To Use Bynder's AI-Powered Facial Recognition Feature

Summary

Bynder's AI Facial Recognition feature automatically tags image assets by identifying faces, eliminating the need for extensive manual tagging. This allows for quick asset searches featuring pre-defined individuals. The faces are detected and indexed immediately after upload, and any previously uploaded assets are detected and indexed after the feature is enabled in your account.

Note: This feature only supports detection of real human faces. When applied to cartoons, characters, or illustrations, full support cannot be guaranteed.  

Who?

This feature/solution requires your Customer Success Contact to enable, but then individual permissions can be done by the Bynder Admin.

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Once the feature is enabled users need the edit assets permission to add, edit, or delete the identified faces name.

Note: The expected behavior of this feature is not applicable to external users.

Why?

Once you manually tag an individual in an image, Bynder’s AI Facial Recognition feature automatically identifies and tags them across your entire asset library—both in new uploads and existing files. 

This ensures your library stays organized and searchable without the manual effort. It’s an ideal tool for managing model portfolios, employee headshots, or event photography.

How?

Searching For A Person Using Face Recognition 

1. Navigate to your Assets.
2. Navigate to the search bar to enter the name of the person you're looking for. 

   • Type the full name or part of it, or search for an "unnamed person" if they haven't been tagged with a specific name. Alternatively, if a smart filter has been configured, you can use it to refine your search.

     

3. Once you find an asset that contains the person’s face, select it.

(Optional) Navigate to the AI Recognized Tags section within the asset.

• Select the View All Assets icon next to the person's name.

  

• You'll be directed to a filtered view showing all the assets where this person's face appears.

Note: Any permission restrictions set on an image asset will be honored and will affect if an image asset is retrievable using this feature.

Note: The DAT derivate, a manual derivative, and default derivatives don’t suffice as an AI Search derivative. Get in touch with your Customer Success Contact as a new derivative may need to be generated to ensure that all assets are included for Bynder's AI tools.

4. Alternatively users can see the person who is tagged in an asset by scrolling over the asset.

Adding A Name

1. Navigate to the asset you wish to add the name to. 

2. Open the AI-modal.

3.Hover over the face you wish to tag, and click it to add the name. Alternatively, click the + icon from the list to add the name.

Editing A Name

1. Navigate to the asset you want to edit.
2. Select the button next to the AI-recognized.
3. Select the button next to the name.
4. Select the button and start typing the correct name. 
5. Press Enter.

Removing A Name

1. Navigate to the asset you want to edit.
2. Select the button next to AI-recognized.
3. Select the name and click the button.

Note: When you remove the name, it will replace the name with the unnamed person tag, this cannot be removed.

Best Practices

Supported File Types

The feature works with original files in JPG or PNG format that are smaller than 15 MB in size. For other formats or files exceeding 15MB, at least one derivative less than 15MB must be available on the asset. 

Create A Smart Filter 

We highly recommend creating a new smart filter to make searching for the recognized person(s) easier for users. When the smartfilter is set we recommend using the fa-group icon to allow the smartfilter to appear with a person-based icon. Enable the multi filter setting so users can search multiple people. 

Note: We suggest using our translation services to ensure that the people smartfilter is in the correct language of the user.

Important Metaproperty Configuration Information

• Once the feature is enabled in your portal, a new metaproperty with the name “Recognized_Face” will be automatically created. 
• This metaproperty is a read-only and Multi-select type. 
• You should not change this metaproperty to a single select, as it will disrupt the functionality.
• It will not appear in the Upload or Edit screen (except for users with the Edit hidden metaproperties on assets and edit assets permission enabled).
• You can edit the displayed name of the metaproperty, which does not affect the feature.
• You can customize the thumbnail of the metaproperty options. This allows you to show a thumbnail of the faces next to the names inside of the Smartfilter.
• Do not delete a name option from the metaproperty as this may cause issues with the feature. If you delete the name as a metaproperty option, it will remove the name from the smart filter but it will not remove the face tag.

FAQs

Is there a character limit for names?

Yes, there is a character limit of up to 150 characters (including white spaces). 

Are celebrities automatically recognized and named?

No, celebrities must be defined in the same way other faces are.

Can I reuse any tagging I’ve done manually before this feature?

There is no option to import such data in bulk. 

How many faces can be identified in an image? 

A maximum of 100 faces can be found in a single image.

Can you have two names on one face? 

No, you cannot.

Related Articles

Create Metaproperty Options

Create a New Smart Filter

Understanding Supported File Types For Conversion And Derivative Creation

Updated April 08, 2026 06:36