Marketo Integration

  • Updated

Adobe Marketo Engage is a marketing automation software that allows you to streamline, automate, and measure marketing tasks and workflows so you can increase operational efficiency and grow revenue faster.

The Marketo integration allows you to sync assets from your Bynder DAM to a Marketo folder via a Bynder tag. This enables teams to work more efficiently without having to work in two separate systems and ensures content is always up to date.

How to enable the Marketo integration

Contact your Customer Success Manager to learn more about enabling the Marketo integration.

Before setting up the integration

Prior to setting up the integration in Bynder, you’ll need to make a few preparations in Marketo.

  1. Create an API Only User Role.
    • Instructions may be found here.
  2. Create an API Only User.
    • Instructions may be found here.
  3. Copy the Endpoint/Base URL (without the /rest). You’ll need it when you configure the integration in Bynder.
    • Instructions for finding the Endpoint/Base URL can be found here.
  4. Create a Custom Service.
    • Instructions may be found here.
    • Make sure that the Service is Custom.
    • After creating the Service, copy the Client ID & Secret, you’ll need them when you configure the integration in Bynder.

How to set up the integration

  1. Navigate to brand_guidelines_image_settings.pngSettings > Advanced settings > Portal settings.
  2. Click Browse Integrations in the left sidebar, then select Premium.
  3. Click Configure in the Marketo section.
  4. Enter a Name for this configuration and click Save.
  5. If you've already configured a Bynder connection, it will be selected. If not, select New authentication to add your Bynder credentials:
    • Your authentication name: Enter a name for the authentication. 

    • Domain: Enter your unique domain by copying the URL of your Bynder portal (including https://).

  6. Select New authentication and enter the details:
  7. Click Next.
  8. Asset tag: Enter the Bynder tag that will trigger the sync to Marketo. Any asset with this tag will be uploaded to Marketo, so we recommend tags such as Marketo, SendToMarketo, MarketoIntegration, etc. Learn more about asset tagging here.


    If you would like to sync all assets to Marketo, you can leave the Asset Tag section blank. Any asset uploaded to your Asset Bank will then be uploaded to Marketo.

  9. Click Next.
  10. A Bynder Assets folder will be created in Marketo automatically, which is where assets will be uploaded.


    • Please wait while the folder is being created.
    • Do not edit the Folder ID.
  11. Click Next, then Finish.

How to use the integration

After configuration, assets with the tag indicated in the configuration will upload to the Bynder Assets folder in Marketo. Assets are uploaded ~5 minutes after being tagged.

If you delete a Bynder asset from your Bynder Asset Bank, it will not automatically be deleted from Marketo. If you delete a synced asset from the Marketo folder, it will not automatically be reuploaded to Marketo.

If you upload a new version of a Bynder asset, it will be uploaded to Marketo as a new file.

Edit the integration

You can edit the configuration if you want to disable the integration, update your Marketo settings, update the tag, or edit your Marketo credentials.

  1. Navigate to Settings > Advanced settings > Portal settings.
  2. Click Active Integrations in the left sidebar, then Edit in the section of the connection that you would like to update.
  3. Make your changes, then click Save.

Metaproperty information

The following information will be mapped to the Marketo Description field upon upload:

  • Created: This includes the date and person who tagged the asset in Bynder
  • Published
  • Bynder Copyright
  • Bynder Description


The Marketo Description field is limited to 2,000 characters.


What types of files are supported?

  • Any file type can be synced to Marketo.

What happens to the asset if I delete it from my Bynder portal (or vice versa?

  • If you delete an asset from your Bynder portal, it will remain in your Marketo account, and if you delete an asset from your Marketo account, it will remain in your Bynder portal.

Once I connect the integration, how long will it take to see my assets in Marketo?

  • The updates will run on a ~5 minute interval - so every ~5 minutes, the Bynder assets with the defined tag will be pushed to Marketo.


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