Dynamic Asset Transformation (DAT)

  • Updated

Dynamic Asset Transformation (DAT) allows you to generate customized derivatives on demand for use in external systems. You can request a customized derivative by adding parameters to DAT derivative URL.

By using Dynamic Asset Transformations that are optimized for the platform and/or device your users are working on you can ensure that they have the best user experience possible.

When creating Dynamic Asset Transformations, the system uses the focus point that has been set on an asset level in the DAM. If needed, you can override this focus point when creating a new transformation or preset. This override will not change the focus point for the asset in the portal, it will only be changed for the purposes of the transformation. The DAT service also automatically invalidates the Bynder CDN cache when a new manual focus point is set in the Asset Detail view or when a new asset version is uploaded. This ensures that the image will be updated everywhere the Bynder CDN reference is used, which ensures consistency across your brand.

Dynamic Asset Transformation is fully integrated into your Bynder DAM making sure you don't need to rely on external systems for derivative generation. Find out below how you can start integrating Dynamic Asset Transformation into your external websites, social media platforms and email newsletters.

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How to Use Dynamic Asset Transformation?

Dynamic Asset Transformation give you the freedom to generate the derivative you want on the fly. One of the best practices to implement DAT is to use the srcset attribute. With this attribute you can define different size variations of the same image and provide information about the size of each one. The browser of your end users will then decide which image variation to display based on the end users' screen size. Read more about responsive image sizing here.

Give it a Try

Are you not sure if Dynamic Asset Transformation is what you're looking for and would you like to try it first?

Below you'll find some example base URLs that you can customize using the available parameters. Check out this section for more information on how you can apply those parameters. A preview of the original images can be found in the table below.

For example the following URL will create a crop of 1200x1200 pixels of the Musician photo and the focal point will be automatically detected.

https://datdemo.getbynder.com/transform/a8ad6713-8687-4356-b22f-d09334bdf7b2/Musician?io=transform:fill,width:1200,height:1200

  • Music Photo

    https://datdemo.getbynder.com/transform/fb60f96f-ebf2-4a69-9ed8-8a828ef17283/Music

  • Party Photo

    https://datdemo.getbynder.com/transform/f4229dda-83d4-4414-aad7-26bec3365391/Party

  • Musician Photo

    https://datdemo.getbynder.com/transform/a8ad6713-8687-4356-b22f-d09334bdf7b2/Musician

music.jpg

Music Photo

5760 × 3840 pixels

party.jpg

Party Photo

5616 × 3744 pixels

musician.jpg

Musician Photo

2766 × 3470 pixels

How to Enable Dynamic Asset Transformation?

Contact your Customer Success Manager if you would like to have DAT enabled for your portal. Your Customer Success Manager will be happy to further assist you in setting this up.

How to Create Dynamic Asset Transformations?

You can create Dynamic Asset Transformations on the fly in the Asset Detail view or you can create them by adding parameters to the DAT derivative URL.

Note

All image types supported for conversion and creating derivatives are also supported as input files for DAT. Learn more here

I Want to Create a DAT derivative in the Asset Detail view

Follow the steps below to create a DAT derivative from within the Asset Detail view.

  1. Go to the asset for which you want to create a DAT derivative.

  2. Click Transformations in the Info tab of the Asset Detail view. A screen to configure the DAT transformations will open.

  3. (Optional) Click the DAT preset you want to apply in the right sidebar. A preview of what the DAT derivative will look like will be generated.

  4. Click transform.png Transform to create a custom DAT derivative on the fly.

  5. Click the ➕ Add transformation button

  6. Open the Transformation dropdown and select one of the available transformations. Read more about the transformations here.

  7. Use the fields, sliders, and options that appear to configure the transformation.

  8. If you’d like to update the focus point set on the asset level, when applying crop or fill transformations, click the dropdown and select Override focus point.
    • Select a new focus point by editing the percentages or directly clicking on the asset with the real time editor. This focus point will only be applied to the transformed asset, it won’t change the preset DAM focus point.
  9. (Optional) Click the ➕ Add transformation button if you want to add another transformation to the DAT preset.

  10. Click the Format dropdown and select the file extension you want the output file of your DAT derivative to have between WebP, JPG, PNG, AVIF or Auto (recommended).

    If you select Auto (recommended), WebP will be the default output for all browsers that accept it, and in all other cases it will be JPG.

  11. Click the Quality dropdown and select one of the available options to set the quality of the output file.

  12. Click the link_brand_guidelines.png button to copy the URL of the DAT derivative and/or click hamburger_menu.png and Download to download the DAT derivative.

  13. Click Done to close the screen.

Available Transformations
Transforms
Background

With this transformation you can change the background color of a transparent image. See the example below.

  • Enter the HEX code of the color you want to fill the background with in the Color field.

Border

With this transformation you can add a border around the image and specify the border width and border color.

  • Enter the HEX code for the border color in the Color field.

  • Set the border width by entering the number of pixels in the Border field.

Crop

With this transformation you can crop a part of the image.

  • Select the shape you want to apply to the crop by choosing one of the below options

    • Rectangle

      The image will be cropped using a rectangle shape.

    • Ellipse

      The image will be cropped using an ellipse shape.

    • Clipping Path

      The image will be cropped respecting the clipping path. Clipping paths can be set up using image editing software. Anything inside the path will be included after the clipping path is applied and the rest of the image will be removed.

      Caution

      Clipping Path is supported only for PSD and TIFF files

      clipping_crop.gif

      Example of cropping with a clipping path. Click to enlarge

  • Set the dimensions of your crop using the width and height fields in the Dimensions section.

    Note

    The dimensions can only be set for Rectangle and Ellipse crops.

Remove Background

With this transformation you can remove the image background. The system will use the available clipping path information to mask the image and remove the background.

Tip

Fill the removed background with a solid color using the Background transformation.

Extend

With this transformation you can extend the image to the specified dimensions.

  • Decide how much you want to extend the image canvas by entering the new width and height in the Dimensions section.

  • (Optional) Enter the HEX code of a color in the Background field if you want to fill the transparent area of the extended canvas with a solid background color.

Fill

With this transformation you can resize the image without distortion (losing the aspect ratio) As much of the image as possible will remain visible. The image may be cropped to create an image with the specified dimensions.

  • Resize the image by entering the desired dimensions in the width and height fields of the Dimensions section.

    Note

    We cannot upscale the image as this would lead to quality loss.

  • Open the Focus dropdown and decide which part of the image should be cropped by choosing one of the following options

    • Focus point

      The image will be cropped from the predefined focus point ensuring that the most important visual information will be available in your crop.

    • Gravity

      With the gravity you can set which part of the image shouldn't be cropped. Other sides still may be cropped depending on the entered dimensions.

      Use the gravity picker or the dropdowns in the Graviy section to set the gravity

      gravity_picker.jpg
Fit

With this transformation you can resize the image based on the specified dimensions. The aspect ratio won't change which means one size of the resized image may not have the exact specified dimension.

  • Resize your image by entering the desired image in the width and height fields in the Dimensions section.

    Note

    We cannot upscale the image as this would lead to quality loss.

Flip

With this transformation you can flip the image vertically.

Mirror

With this transformation you can flip the image horizontally.

Rotate

With this transformation you can rotate the image clockwise based on the specified degrees.

  • Enter the number of degrees you want to rotate the image in the Angle field.

Scale

With this transformation you can scale the image to the specified width and height. The aspect ratio may change.

  • Resize your image by entering the desired image in the width and height fields in the Dimensions section.

Filters
Opacity

With this transformation you can set the opacity level of the DAT derivate.

  • Use the Opacity slider to set the opacity level.

Sepia

With this transformation you can add a sepia tone filter to the DAT derivate.

Contrast

With this transformation you can adjust the contrast of the DAT derivate.

  • Use the Contrast slider to set the opacity level.

Brightness

With this transformation you can adjust the brightness of the DAT derivative.

  • Use the Brightness slider to set the brightness of the DAT derivative.

Grayscale

With this transformation you can add a grayscale tone filter to the DAT derivate.

Blur

With this transformation you can apply blur to the DAT derivative.

  • Use the Blur slider to set the blur level of the DAT derivative.

Sharpness

With this transformation you can set the sharpness level of the DAT derivate.

  • Use the Sharpness slider to set the brightness of the DAT derivative.

Saturation

With this transformation you can set the saturation level of the DAT derivate.

  • Use the Saturation slider to set the brightness of the DAT derivative.

Overlay
Text Overlay

With this transformation you can apply a text layer to the image.

Note: Learn more here to apply custom fonts to your text overlay. 

  • Enter the text for the overlay in the Text field.

  • Select the font for the text overlay in the Font dropdown.

  • Enter the HEX code of the desired font color in the Text color field.

  • Choose the position for the text overlay using the position picker or the dropdowns in the Position section.

  • (Optional) Set the padding for the text in the Padding field.

  • (Optional) Enter the number of degrees you want to rotate the text in the Angle field.

  •  
Image Overlay

With this transformation you can overlay an image over another.

  • Select the asset you want to overlay by clicking on Choose asset in the image section

  • Search through your DAM assets and select the one you would like to use

  • Enter a percentage(1-100) to determine the opacity of the overlay image in the Opacity field

  • Select the position of the overlay image using the position picker or the dropdowns in the Position section

  • Enter a number (0-359) to determine the angle of the overlay image in the Angle section

Color Overlay

With this transformation you can apply a text layer to the image.

  • Enter the HEX code of the desired overlay color in the color field

  • Enter the percentage (1-100) to specify the transparency of the color overlay

I Want to Create a DAT Derivative Using URL Parameters

  1. Open the asset for which you want to create a Dynamic Asset Transformation.

  2. Copy the DAT derivative URL in the Link to public files section. This URL functions as the base URL to which you'll add your transformations.

  3. Create your customized DAT derivative by adding one of the transformations indicated in the table below directly behind the derivative URL. Click the corresponding dropdown for more detailed information on the available transformations.

DAT - Available Transformations

Transform

Filters

Overlay

Output

Fill

Brightness

Color Fill/Box

File Type

Fit

Grayscale

Text

Quality

Extend

Blur

Image

Automatic Download

Scale

Sharpness

   

Crop

Saturation

   

Rotate

Temperature

   

Flip

     

Mirror

     

Border

     

Background

     

Transform Transformations

Fill

 

Properties

Name

Type

Default Value

Range

Transformed image width in pixels

width

int

﹥0 and less than max width (max width = width of the base DAT derivative)

 

Transformed image height in pixels

height

int

﹥0 and less than max height (max height = width of the base DAT derivative)

 

Indicates which area to keep for the transformation. The other areas may be cropped.

gravity

sting

center

Center, top, topleft, topright, left, right, bottom, bottomleft, bottomright

Fit

With this transformation you can resize the image based on the specified parameters. The aspect ratio won't change. See the example below.

?io=transform:fit,width:200,height:200

Example URL: https://datdemo.getbynder.com/transform/7c898bc9-a2e6-4f4b-be22-bc7c18ea987f/surfer?io=transform:extend,width:110,height:100

Properties

Name

Type

Default Value

Required

Transformed image width in pixels

width

int

﹥0 and less than max width (max width = width of the base DAT derivative)

Yes

Transformed image height in pixels

height

int

﹥0 and less than max height (max height = width of the base DAT derivative)

Yes

Extend

With this transformation you can extend the image to the specified dimensions. See the example below.

?io=transform:extend,width:110,height:100

Name

Type

Default Value

Description

Range

Required

width

int

﹥0 and less than max width (max width = width of the base DAT derivative)

Fit the image (resize) to a box based on the specified width and height.

 

Yes

height

int

﹥0 and less than max height (max height = width of the base DAT derivative)

     

background

string

white

 

HTML color names (red, white, black, yellow) or HEX codes. Use auto to set the most dominant color inside the image as border color.

 
Scale

With this transformation you can scale the image to the specified width and height. The aspect ratio may change. See the example below.

?io=transform:scale,width:200,height:200

Example URL: https://datdemo.getbynder.com/transform/7c898bc9-a2e6-4f4b-be22-bc7c18ea987f/surfer?io=transform:scale,width:200,height:200

Name

Type

Default value

width

int

﹥0 and less than max width (max width = width of the base DAT derivative)

height

int

﹥0 and less than max height (max height = width of the base DAT derivative)

Crop

With this transformation you can crop a part of the image. See the example below.

?io=transform:crop,width:200,height:200

Example URL: https://datdemo.getbynder.com/transform/7c898bc9-a2e6-4f4b-be22-bc7c18ea987f/surfer?io=transform:crop,path:circle,width:600,height:800,background:yellow,blur:55

Name

Type

Default Value

Description

Range

Required

width

int

﹥0 and less than max width (max width = width of the base DAT derivative)

   

Yes

height

int

﹥0 and less than max width (max width = width of the base DAT derivative)

   

Yes

gravity

string

center

The crop will start from the specified area. This part of the image will remain and other areas may be cropped.

Center, top, topleft, topright, left, right, bottom, bottomleft, bottomright

No

path

string

circle

This will change the crop to a round shape. Make sure width and height are set to the same dimensions in order to use a circle. Use different dimensions to use an oval.

 

No

background

string

white

Add a background color

HTML color names (red, white, black, yellow) or HEX codes. Use auto to set the most dominant color inside the image as border color.

No

blur

int

0

Blur the edge of the crop

0 to 100

No

Rotate

With this transformation you can rotate the image clockwise based on the specified degrees. See the example below.

?io=transform:rotate,angle:270

Example URL: https://datdemo.getbynder.com/transform/7c898bc9-a2e6-4f4b-be22-bc7c18ea987f/surfer?io=transform:rotate,angle:45

Name

Type

Default Value

Description

Range

Required

angle

int

0

Rotate the image by a certain angle in degrees, clockwise

0 < 360

Yes

Flip

With this transformation you can flip the image vertically. See the example below.

?io=transform:flip

Example URL: https://datdemo.getbynder.com/transform/7c898bc9-a2e6-4f4b-be22-bc7c18ea987f/surfer?io=transform:flip

Mirror

With this transformation you can flip the image horizontally. See the example below.

?io=transform:mirror

Example URL: https://datdemo.getbynder.com/transform/7c898bc9-a2e6-4f4b-be22-bc7c18ea987f/surfer?io=transform:mirror

Border

With this transformation you can add a border around the image and specify the border width and border color. See the example below.

?io=transform:border,width:2,color:black

Example URL: https://datdemo.getbynder.com/transform/7c898bc9-a2e6-4f4b-be22-bc7c18ea987f/?io=transform:border,width:10,color:white

Name

Type

Description

Range

Required

width

int

The border width specified in pixels.

﹥0 and less than the maximum width of the DAT derivative

Yes

color

string

The color of the border

Specify the border color using HTML color names (red, white, black, yellow) or HEX codes. Use auto to set the most dominant color inside the image as border color.

No

Background

With this transformation you can change the background color of a transparent image. See the example below.

?io=transform:background,color:grey

Name

Type

Default Value

Range

Required

color

string

white

Specify the background color using HTML color names (red, white, black, yellow) or HEX codes. Use auto to set the most dominant color inside the image as border color.

Yes

Filter Transformations

Opacity

With this transformation you can adjust the transparency of the whole image.

?io=filter:opacity,amount:60

Example URL: https://datdemo.getbynder.com/transform/7c898bc9-a2e6-4f4b-be22-bc7c18ea987f/surfer?io=filter:opacity,amount:60

Name

Type

Range

Required

amount

int

0—100 (% based value)

No

Sepia

With this transformation you can apply a sepia filter to the image.

?io=filter:sepia

Example URL: https://datdemo.getbynder.com/transform/7c898bc9-a2e6-4f4b-be22-bc7c18ea987f/surfer?io=filter:sepia

Contrast

With this transformation you can adjust the contrast level of the image.

?io=filter:contrast,amount:80

Example URL: https://datdemo.getbynder.com/transform/7c898bc9-a2e6-4f4b-be22-bc7c18ea987f/surfer?io=filter:contrast,amount:80

Name

Type

Range

Required

amount

int

-100—100 (% based value)

No

Brightness

With this transformation you can adjust the brightness level of the image.

?io=filter:brightness,amount:80

Example URL: https://datdemo.getbynder.com/transform/7c898bc9-a2e6-4f4b-be22-bc7c18ea987f/surfer?io=filter:brightness,amount:80

Name

Type

Range

Required

amount

int

-100—100 (% based value)

No

Grayscale

With this transformation you can convert the colors an image to black and white.

?io=filter:grayscale

Example URL: https://datdemo.getbynder.com/transform/7c898bc9-a2e6-4f4b-be22-bc7c18ea987f/surfer?io=filter:grayscale

Blur

With this transformation you can apply a blur effect to the image.

?io=filter:blur,radius:20

Example URL: https://datdemo.getbynder.com/transform/7c898bc9-a2e6-4f4b-be22-bc7c18ea987f/surfer?io=filter:blur,radius:20

Name

Type

Range

Required

radius

int

﹥0 (blur radius in pixels)

No

Sharpness

With this transformation you can adjust the sharpness of the image.

?io=filter:sharpness,amount:80

Example URL: https://datdemo.getbynder.com/transform/7c898bc9-a2e6-4f4b-be22-bc7c18ea987f/surfer?io=filter:sharpness,amount:80

Name

Type

Range

Required

amount

int

-100—100 (% based value)

No

Saturation

With this transformation you can adjust the saturation level of the image.

?io=filter:saturation,amount:80

Example URL: https://datdemo.getbynder.com/transform/7c898bc9-a2e6-4f4b-be22-bc7c18ea987f/surfer?io=filter:saturation,amount:80

Name

Type

Range

Required

amount

int

-100—100 (% based value)

No

Vignette

With this transformation you can add a vignette effect to the image.

?io=filter:vignette,amount:100,color:black,softness:50

Example URL: https://datdemo.getbynder.com/transform/7c898bc9-a2e6-4f4b-be22-bc7c18ea987f/surfer?io=filter:vignette,amount:100,color:black,softness:50

Name

Type

Description

Range

Required

amount

int

Controls the opacity of the gradient

0-10

No

color

string

HTML color names (red, white, black, yellow) or HEX codes. Use auto to set the most dominant color inside the image as border color.

 

No

softness

int

% based value

-100—100

No

Temperature

With this transformation you can adjust the color temperature of the image.

?io=filter:temperature,amount:5000

Example URL: https://datdemo.getbynder.com/transform/7c898bc9-a2e6-4f4b-be22-bc7c18ea987f/surfer?io=filter:temperature,amount:5000

Name

Type

Description

Range

Required

amount

int

Controls the color temperature in kelvin

800-12000

yes

Overlay Transformations

Color Overlay

The below transformation will apply an overlay with a solid color and specified transparency to the image.

?io=overlay:box,color:red,opacity:20

Example URL: https://datdemo.getbynder.com/transform/7c898bc9-a2e6-4f4b-be22-bc7c18ea987f/surfer?io=overlay:box,color:red,opacity:20

Name

Type

Default Value

Description

Range

Required

color

string

 

Specify the color using HTML color names (red, white, black, yellow) or HEX codes. Use auto to set the most dominant color inside the image as border color.

 

yes

opacity

int

25%

% based value

0-100

no

Text Overlay

The below transformation will apply a text layer to the image.

?io=overlay:text,content:some%20text,font:Arial,size:11,color:black,angle:45

Example URL: https://datdemo.getbynder.com/transform/7c898bc9-a2e6-4f4b-be22-bc7c18ea987f/surfer?io=overlay:text,content:TEST,font:Arial,size:80,color:blue,gravity:topleft,angle:25

Name

Type

Default Value

Description

Range

Required

content

string

 

URL encoded string

 

yes

font

string

arial

supported fonts and uploaded custom fonts

 

no

size

int

16

font size

﹥1

no

color

string

#fff

Specify the color using HTML color names (red, white, black, yellow) or HEX codes. Use auto to set the most dominant color inside the image as border color.

 

no

angle

int

 

angle units

 

no

Image Overlay

The below transformation will apply an image layer to the image.

io=overlay:image,asset:{asset_id},width:200,opacity:45,angle:45,gravity:center,padding:30

Example URL: https://datdemo.getbynder.com/transform/7c898bc9-a2e6-4f4b-be22-bc7c18ea987f/surfer?io=overlay:image,asset:46759cf6-0ac2-4e5e-9ae5-db3659a7465d,width:100,height:100,gravity:bottomleft

Name

Type

Default Value

Description

Range

Required

asset

uuid

 

The existing asset ID of a Bynder image asset (used for the overlay)

 

yes

width

int

 

overlay width

﹥0

no

height

int

 

overlay height

﹥0

no

rotate

int

 

rotation amount in degrees

0-359

no

opacity

int

100%

adjust overlay transparency

0-100

no

gravity

string

center

 
  • center

  • right

  • left

  • topleft

  • top

  • topright

  • bottomleft

  • bottom

  • bottomright

no

padding

int

 

applies padding to the overlay image

﹥0

no

Output Transformations

Output Quality
?quality=80

With this transformation you can set the quality of the output file. This only works for webP and jpg files.

Example URL: https://datdemo.getbynder.com/transform/7c898bc9-a2e6-4f4b-be22-bc7c18ea987f/surfer?quality=10

Name

Type

Range

Required

quality

int

1-100

yes

Automatic Download
&download=true

With this transformation you can ensure that the download of the DAT derivative will start automatically upon visiting the URL.

Example URL: https://datdemo.getbynder.com/transform/7c898bc9-a2e6-4f4b-be22-bc7c18ea987f/surfer?download=true

Name

Type

Range

Required

download

int

true

yes

Limitations

DAT does not currently support SVG as an output format.

If you would like to use an SVG as an output, you should mark the file as Public in the Advanced Rights section of the asset, then use the Original URL that will appear in the Public Links section of the Asset Detail view.

SVG files loaded into Bynder will still generate Webp DAT derivatives that can be used with the DAT UI and Presets

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