Create Predictable URLs in DAT

  • Updated

Dynamic Asset Transformation (DAT) enables you to create optimized assets as needed for external systems. By using consistent URLs, you can easily access assets based on their characteristics, allowing automated and efficient retrieval of the right content. This feature supports various asset types like videos, documents, and other public assets in your asset bank, providing flexibility in using predictable URLs for different asset types.

By utilizing asset characteristics with metaproperties, users can programmatically access the most relevant content and deliver it smoothly to end users and downstream systems. This functionality boosts efficiency, facilitates targeted content delivery, enhances SEO efforts, and maintains brand consistency across connected systems.

How to enable this feature in your portal?

Contact your Customer Success Manager to enable this feature in your portal and any associated costs.

Structure of Predictable URLs

Your URLs will be based on metaproperty options. Below is the structure to build the URLs. 



Predictable URLs for other asset types

To get the original asset using predictable URLs you need to start the url path with /match/original/ 

The rest of the url will be the same as described in this article above

Link structure to get the original asset:




Because this link will return the original asset, it’s not possible to add transformations to the link. The original asset will always be returned without alterations.

Supported Metaproperty Types

New Taxonomy

The following metaproperty types are supported

  • Single
  • Multi-select
  • Text
  •  Long Text
  • Date is not supported

Legacy Taxonomy

The following metaproperty types are supported: 

  • Select
  • AutoComplete
  • Select2

Important information:

  • Public Assets: To utilize predictable URLs, assets must be public within the DAM. Learn more about marking assets as public assets here.
  • Additional Metaproperties: Following the same format, you can add additional metaproperties and options.
  • Multiple Results: If a metaproperty combination has multiple asset results, the URL will retrieve the most recently uploaded asset that matches the given criteria by default. However, you can set the default based on the date uploaded, date created, date updated, or the asset name in descending or ascending order. If you’d like to update this, please reach out to your Customer Success Manager.
  • Database name: You must use the name for the metaproperty and option rather than the label.
  • Case Sensitivity: The URL is case-sensitive for both metaproperty names and options. Ensure that the capitalization matches the metaproperty configuration to retrieve the desired asset.
  • Trailing Slash: A trailing slash must be included when the URL ends with a metaproperty option. Example:
  • Cache Invalidation: If a change is made to the asset, the cache will be invalidated to display the most up-to-date asset.


    We don’t currently invalidate when there’s an edit made to the metaproperties, such as editing or deleting a metaproperty or option, only when there is a change made to the asset, such as when a new version is added, the focus point is updated, or the asset is deleted.

  • Transformations: Transformations can be applied to your predictable URL assets by adding the parameters offered in DAT after your last metaproperty option or name.

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