Create Image Derivatives (Asset Variations)

Creating a derivative can be a huge time saver since all the variations and image modifications can be automatically made in your Bynder portal during upload. Users will no longer have to download the files first, edit them, and re-upload them. You can set up your permissions to allow users to download derivatives and/or the original file and watermark derivatives.

Dynamic Asset Transformations (DAT) give you even more flexibility. Instead of setting up predefined derivatives, you can create asset transformations on the fly. 

Image Derivatives


If you want your derivatives to be automatically generated, contact your Customer Success Manager. 

Default Image Derivative

Bynder creates the following default derivatives

  • mini: 80x80 pixels

  • thul: 250x250 pixels

  • webimage: 800x600 pixels

The resolution of your default derivatives may deviate slightly from the dimensions mentioned above depending on the aspect ratio of your original images.

Custom Image Derivative

Custom resolution for your derivatives can be set up in your portal. When creating a derivative with custom resolution, Bynder uses the longer side to create the derivative. If your image is, for example, 800 by 600 pixels, the 800 pixels side is used for resizing. The 600 pixels side is scaled according to the aspect ratio. The following custom derivatives can be set up in your portal:

  • The system can't create derivatives with larger dimensions than the original file as it would lead to quality loss. Vector files are an exception to this rule, as they can be upscaled.
  • A custom DPI value for your derivatives can be configured. For instance, we can automatically generate a 300 DPI derivative of your original 600 DPI image file.
  • An automatic crop creates the derivative from the center point of the image. Alternatively, if you edit an asset and set a focus point, the derivative for this asset is automatically adjusted to be cropped and resized from the focus point.
  • The default dimensions and aspect ratio are preserved for use in your webshop. We can resize the image according to the longer side and aspect ratio, and the remaining canvas size will be filled with a blank space to meet your fixed dimensions.
  • Derivative generated based on the filename of the original file. With regular expressions (regex) we can configure that a derivative should only be generated when the filename of the original file meets specific criteria.  It can be configured that a derivative isn't created when the original filename meets specific criteria. For example, if you don't want a derivative to be generated when the filename of the original file contains an icon.
    • Note: If using the Mass Uploader, the asset's filename must start with the specified regex for the derivative to be created. The normal uploader does not have this requirement.
  • Unique URLs can be generated for each derivative.
  • Only specific output formats (JPG, PNG, TIFF, and WebP) can be used to generate the derivative file in the desired file format.
  • Color spaces (RGB/CMYK/inherit) 
    • The inherit option ensures that the embedded color profile in the uploaded file is used to generate the derivative. This way, the derivative will be generated with the right colors. Inheriting the color profile is the best way to make sure that the color profile of the derivative will be identical to the color profile of the original file. If you want to make use of this option, make sure that you upload files that have an embedded color profile.
    • If no embedded color profile is available in the uploaded file, the system will fall back to a default color profile. For the RGB color space, this will be the sRGB color profile. For the CMYK color space, we can set up a custom fallback color profile for you. If no custom fallback profile has been set up, the system will default to the ISO Coated v2 300% (ECI) profile. See the list of supported fallback CMYK color profiles here.
    • PNG derivatives can also be customized to preserve transparency, and for JPGs we can define the desired quality.

CMYK Fallback Color Profiles

Setting value

Profile description


Coated FOGRA27 (ISO 12647-2:2004)


Coated FOGRA39 (ISO 12647-2:2004)


ISO Coated v2


ISO Coated v2 300%


ISO Uncoated Yellowish


Japan Color 2001 Coated


Japan Color 2001 Uncoated


Japan Color 2002 Newspaper


Japan Web Coated (Ad)


PSO Coated 300% NPscreen ISO12647


PSO Coated NPscreen ISO12647


PSO LWC Improved


PSO LWC Standard






PSO Uncoated ISO12647


PSO Uncoated NPscreen ISO12647


SC paper


Uncoated FOGRA29 (ISO 12647-2:2004)


U.S. Sheetfed Coated v2


U.S. Sheetfed Uncoated v2


U.S. Web Coated (SWOP) v2


U.S. Web Uncoated v2


Web Coated FOGRA28 (ISO 12647-2:2004)



Currently, our image derivative setup is not fully applicable to the following file formats:

  • AI and PDF

    We only support RGB derivatives for AI and PDF files. CMYK derivatives or derivatives that inherit the color profile of the original file cannot be created when the original file is in the AI or PDF file format.

  • DNG

    We cannot create derivatives for a DNG file if the original DNG file does not contain a preview file. Derivatives are based on this preview file, so make sure your original DNG files have one.

  • TIFF When the original file is a TIFF file the transparency cannot be preserved when:

    • The file includes transparent clipping paths, which often occur when the TIFF file is saved in Adobe Photoshop.

    • The TIFF file contains more than one alpha channel or a custom alpha channel.

      • associated alpha

      • unassociated alpha

        The ExtraSamples metadata field of the TIFF file contains an unsupported value such as Unspecified. Only one of the following two values is supported:

Recommended Image Derivitaive Sizes

Normally, we advise the image derivatives to be the following: JPG, PNG and TIFF

  • Original
  • Large (JPG - 1024*786 - 300 DPI - RGB)
  • Small (JPG - 640*480 - 72 DPI - RGB)

Read more about all the supported output file formats we offer for conversion here.


  • The file size of a derivative will be smaller than the file size of the original image but there are some exceptions to this rule. For example, due to different compression techniques, an original JPG file of 300KB can have a PNG derivative of 1MB.


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