Summary

Custom links allow you to create branded, shareable URLs, replacing long, complex links with short, on-brand vanity URLs. 

Who?

This feature requires your Customer Success Contact to enable, but then individual permissions can be managed by the Bynder Admin.

Once enabled, users must have at least one of the custom links specific permissions to use this feature:

• View custom links: Allows users to see custom links that have been shared with them or created within the portal.

• Create custom links: Grants the same access as the view permission, plus the ability to create new custom links and edit the ones they own.

• Manage custom links: Grants full access to view, create, edit, and delete all custom links in the portal.

Why?

Custom links with Bynder are versatile. They can include passwords, start and expiration dates, and customizable QR codes to improve content distribution. You can use them for public campaign landing pages, sharing individual assets or collections, and linking to internal Bynder portal sections or a Bynder Express link. You can also set up these links to automatically detect and display the right language for whoever clicks on them.

Note: If you don't have these permissions enabled please contact your Bynder Admin. 

How?

Where to Access Custom Links

Custom Links are available to all Bynder customers and can be created and managed in several areas of the DAM to help you work faster:

• Settings

• From a Collection

• CX User Community

Settings (Gear)

1. Click the cog wheel icon in the top-right corner of the interface.
2. Select Custom Links from the dropdown menu.
    

CX User Community Custom Links Page (Requires CX User Community License)

If you have a CX User Community license, you can access and manage Custom links directly from the left-hand sidebar.

1. Open the Custom links section in the sidebar.
   
   

From a Collection

You can also create a Custom Link directly from a collection you want to share. You will be able to manage these Custom Links from the Custom Links settings section.

1. Navigate to the collection you want to share.
2. Click Share Collection.
3. In the sharing menu, select Create Custom Link.

Creating A New Custom Link

1. Navigate to Settings > Custom Links. 
2. Click the ➕ New link button.
3. In the Link tab enter the Destination field: Enter or paste the entire URL of the page you want to direct to. 
4. Add a Title for the custom link. Once you enter a title, it will automatically be included in the custom link after the "/by/."
5. You can modify the custom link name directly in the custom link field.  
6. (Optional) Select from the available customizations (duration, password, or QR code).
7. Once you've made your selections click Save to create your custom link.
8. The link will be automatically copied to your clipboard, and ready to use!

How To Set Duration

1. Navigate to the Duration tab and enable the Set Duration option to set the link's start and end date.
2. Define the link's start and end dates in the Start date and End date fields. Links will not work outside of these defined dates.
3. You can modify the duration after setting it.

Note: To disable Set Duration simply toggle the button to the off position, and the link will remain active indefinitely.

How To Password Protect Custom Links

1. Navigate to the Password tab and enable the Set Password option. 
   • Important: The password protects the custom link itself, not the final destination page. If a user bypasses the custom link by copying and sharing the direct destination URL, anyone with that direct URL can access the content.
2. The password must be at least six characters long.
3. Enter the password in the Enter password and Re-enter password fields.

Note: To disable Password Protection simply toggle the button to the off position, the link will then become public.

How To Configure the QR Code For Custom Links

1. Navigate to the QR code tab.
2. (Optional) Enable the Logo option to display your account logo at the center of the QR code, or click Select logo to choose a different image for the QR code image.
3. (Optional) Use the Foreground color and Background color fields to pick colors with the color picker or by entering a hex code.

How To Edit Custom Links

1. Navigate to Settings > Custom Links.
2. Select the button next to the custom link you want to edit, click Edit.
3. Make the necessary changes in the available tabs.
4. Select Update to save the changes.

How to Delete Custom Links

1. Navigate to Settings > Custom Links.
2. Select the button next to the custom link you want to remove and click Delete.

3. Read the warning message, and click Yes, delete to permanently remove the custom link and all associated analytics. 

   

FAQs

Will I see any information on impressions or visits?
Yes, we have analytics to see the number of clicks on the custom link from the custom link overview page.

How do I change the password on a custom link?

Once a password has been added to a custom link, it can't be edited directly. To change the password, users must disable the password protection, then re-enable it with the updated password. This allows users to update access credentials while maintaining control over who can view the content.

What happens if I delete a custom link? Will it redirect to the original URL?

If you delete a custom link and someone tries to access it, they will receive an Access Restricted Content error message. It will not redirect to the destination URL.

Where can I see the analytics on custom links?

In the custom links overview page, where you'll be able to see all the data relating to your custom links. If you have Analytics enabled, you can also view your Custom Links Dashboard. 

Related Articles

How To Share CX User Community Content With Internal Users

Understanding CX For User Community Packages

Create Custom Link for Collections

Updated August 14, 2026 18:15