Surveys are crucial for determining whether you are effectively increasing user adoption. By asking users for feedback and improvement ideas, you can understand their problems and make better decisions.
Create a quick link in the portal to redirect users to the survey.
Why Surveys Matter
Surveys help gather user information, allowing organizations to see if their strategies for increasing user adoption work. Feedback on user concerns and suggestions helps identify common issues and ways to keep users happy.
Surveys also let users share tips, making the system easier to use. Plus, you get unbiased feedback to make informed decisions.
Preparing Your Survey
Before starting, think about your survey goals. Here are some questions to help you set your objectives:
- What do I want to achieve with this survey?
- When is the best time to send the survey during the user lifecycle?
- What challenges do users face with the system?
- Who should receive the survey?
- Where are the users located, and how will the survey be sent
Setting Up Your Survey
Survey Goals: Decide what type of data you need. This will shape your questions. Start with general questions, then move to more specific ones.
Types of Questions
Open Questions: These require more than a one-word answer and provide detailed feedback, helping identify challenges and opportunities.
Closed Questions: These are usually "Yes" or "No" answers, which are easier to measure and analyze.
Survey Length
Keep the survey length balanced to ensure high response rates. Inform respondents about the survey length in advance:
- Short: 1-2 minutes (1-2 questions)
- Medium: 3-5 minutes
- Long: 5-10 minutes (covers all aspects of the system)
Designing Survey Questions
Ask questions relevant to all users, such as:
General questions
- What department do you work in?
- Which country do you work in?
- What is your job role?
Usage
- How often do you use Bynder?
- What do you use Bynder for?
- Do you find the DAM portal useful?
- Do you find the Bynder wizard tutorials helpful?
Find
- What is your preferred search method?
- Which filters do you use most often?
- How easily can you find what you are looking for in Bynder?
Share
- How do you currently share files with internal colleagues?
- How do you currently share files with external parties?
- How often do you use the "Share your files" functionality?
- How often do you create collections?
- Have you ever received collections?
Features & content
- What additional features would you like to see?
- What content would you like to see more of in the portal?
- Have you ever saved your filters?
- What do you think of the collections shared by the portal admins?
Increasing Engagement
To make surveys engaging, offer tips and tricks on using the system after each question. This acts as "bite-sized training" for users.
Embedding Links
Include links to relevant resources within the survey to guide respondents toward further training and help them better understand system features.
Survey Tools
Use online tools to create and send surveys easily. Some user-friendly options include:
- Google Forms
- SurveyMonkey
- Typeform
- SurveyPlanet
Collecting and Analyzing Data
After collecting survey responses, analyze the data to identify areas for improvement. Look for patterns, trends, and comparisons across user profiles, departments, and locations. Once you have analyzed the results, discuss them with your Customer Success Manager to identify quick fixes and plan long-term improvements for better user adoption.
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