Gather User Feedback to Increase Adoption

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Surveys are important for determining whether you are taking the right steps to increase user adoption. By involving end users in expressing their concerns and improvement requests, you will gain valuable insights and better understand their pain points.

In simple terms, surveys are a way of gathering information from individuals. For many organizations, they are a useful tool for assessing whether their strategy for increasing user adoption is effective.

Gathering feedback about user queries, concerns, and suggestions helps you identify common pain points and better understand how to keep users satisfied.

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Surveys allow users from various departments to share tips and tricks, making the portal more user-friendly. Additionally, you may receive unbiased user feedback to help you make informed decisions.

Before gathering feedback, consider how to prepare your survey. The following information will help you design and draft it.

Define goals

Before you start, list your objectives. These questions can help you identify them:

  • What do I hope to achieve by sending out the survey?
  • When should the survey be sent out in the user lifecycle?
  • What challenges do end-users face with the DAM (content, knowledge, features)?
  • Who should receive the survey (departments, types of users)?
  • Where are the users located (geographically: country, region), and how will surveys be sent to them?

Set up your survey

Survey goals: what kind of data are you looking for?

When determining the goals of a survey, consider the type of data you want to gather. This will shape how you frame the questions: do you want insights into who uses the portal (more general and quantitative) or more specific knowledge on how users use it (more detailed and qualitative)?

Generally, start with some general questions before asking more user-specific questions to gather well-rounded responses.

Open questions vs. closed questions

An effective survey asks the right questions to gather relevant data. Surveys should typically include a mix of open and closed questions to collect diverse feedback.

Open questions (requiring more than a one-word answer) gather qualitative user responses to help identify challenges and opportunities. Respondents are free to respond in their own words, sometimes providing valuable information not initially sought.

Closed questions (typically "Yes" or "No" answers) provide direct responses to specific questions. They are easier to measure and analyze when concluding the data.

Survey length

The length of a survey is as important as how it is framed. If it's shorter, respondents may need more time to complete it. The data may need more information for reliable results if it's longer.

Striking the right balance and informing respondents of the survey length in advance is crucial for achieving high response rates. Surveys typically fall into one of the following categories:

  • A short survey with only one or two questions (1-2 minutes)?
  • A medium-sized survey that captures some challenges and opportunities (3-5 minutes).
  • An extensive survey covers all aspects of your DAM portal, including searching methods, features, adoption, and content (5-10 minutes).

Consider the Questions

Think of questions that all users can answer.

General questions

  • What department do you work in?
  • Which country do you work in?
  • What is your job role?

Usage

  • How often do you use Bynder?
  • What do you use Bynder for?
  • Do you find the DAM portal useful?
  • Do you find the Bynder wizard tutorials helpful?

Find

  • What is your preferred search method?
  • Which filters do you use most often?
  • How easily can you find what you are looking for in Bynder?

Share

  • How do you currently share files with internal colleagues?
  • How do you currently share files with external parties?
  • How often do you use the "Share your files" functionality?
  • How often do you create collections?
  • Have you ever received collections?

Features & content

  • What additional features would you like to see?
  • What content would you like to see more of in the portal?
  • Have you ever saved your filters?
  • What do you think of the collections shared by the portal admins?

Increase engagement among survey respondents

Tips & Tricks

Surveys don't have to be solely about gathering responses. To increase engagement, you can offer respondents tips and tricks on using the Bynder portal after each question. Think of it as "bitesize training" for users. For example:

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Add links throughout the survey

Embedding links to relevant resources within the survey is a great way to guide respondents toward further training and help them become familiar with portal features. For example:

Bynder Knowledge Base training materials:

Useful features:

Survey tools

Like many things nowadays, many online tools are available to make your job easier. The following examples are simple and user-friendly, helping you create and send out surveys more quickly:

Note

Create a quick link in the portal to redirect users to the survey.

Analyze the data

Once you have collected all the survey data, it's time to analyze the results. The conclusions drawn from the data should help you better understand areas that need improvement to increase user adoption.

Tips:

  • Identify benchmarks, trends, and comparisons
  • Draw conclusions based on user profiles, departments, and geographical locations

Once you have analyzed the results, consult with your Bynder Customer Success Manager. They will help identify quick fixes and work with you on long-term improvements and a general adoption strategy.

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