Measuring Success and Adoption

Establishing clear metrics before launching Bynder is crucial for understanding your success and adoption rates. These metrics are a foundation for evaluating Bynder’s effectiveness, tracking progress toward your goals, and enabling data-driven decisions for continuous improvement. Well-defined metrics also help demonstrate Bynder’s value to stakeholders, ensuring it aligns with business objectives and delivers measurable ROI from day one.

Why Metrics Matter

Setting metrics before the launch allows you to:

• Establish a baseline for measuring Bynder's effectiveness.
• Track progress toward goals and align with business objectives.
• Enable data-driven decision-making and continuous optimization.
• Support user engagement by identifying areas for improvement.
• Justify Bynder’s value to stakeholders and ensure it meets organizational needs.

Key Categories of Success Metrics

Tracking success involves assessing several key categories, such as short term/onboarding success, happiness, engagement, value realization, and operational excellence. Some metrics come from information you collect, such as user surveys, while others can be measured using Bynder’s Analytics.

Short Term/Onboarding Success

Ensure you’re set up for a successful launch by achieving key onboarding goals, including:

• Critical asset uploads: Ensure all business-critical assets, such as brand materials or key product information, are uploaded into Bynder before launch.
• Active user groups: Involve at least one user group or department during the soft launch phase.
• Feedback sessions: Conduct a major feedback session with users during the soft launch and then within 30 days after launch to identify any issues or areas for improvement.
• Integrations: Ensure all necessary integrations are set up and running before hard launch.

Happiness

Users find your DAM helpful and easy to use. This can be measured by: 

• User satisfaction: Use metrics like NPS (Net Promoter Score) and CSAT (Customer Satisfaction Score) on a scale from 1-10 to measure user sentiment and satisfaction.
• Feedback collection: Gather qualitative feedback from user surveys and support requests to better understand pain points.

Engagement

Users use your DAM and keep coming back. Track engagement through: 

• Logins: Track the frequency of logins, particularly from light users, within the first 90 days post-launch.
• Asset views, downloads, and uploads: Measure the volume of asset interactions to gauge early engagement: track uploads, downloads, and views over time.
• Total assets: Monitor the total number of assets in Bynder and the percentage of storage used.
• User adoption rate: Measure how many users have logged in and started using the DAM actively.
• Search success rate: Track how often users successfully find the assets they’re searching for, indicating the effectiveness of metadata and taxonomy.
• Support requests: Track the volume and type of support requests to identify common issues and areas for improvement.

Value Realization

Bynder’s adoption should lead to tangible business improvements. Track metrics that indicate how the DAM is driving value, such as:

• Design savings: Measure reduced design time or costs due to easier asset access.
• Time-to-market: Track the reduced time to launch campaigns or products due to streamlined asset management.
• Tooling consolidation savings: Monitor any savings from consolidating tools and processes as Bynder becomes the central hub for digital asset management.
• Revenue growth: Evaluate whether the DAM’s use directly correlates with increased business revenue, such as through more effective marketing campaigns.

Operational Excellence

Ensure Bynder supports long-term operational goals and priorities and that the business is operationally ready to execute new key priorities (e.g., high-stakes innovation, campaign roadmap, security, and compliance):

• Security and compliance: Measure the effectiveness of Bynder’s security features and compliance with internal and external regulations.
• Brand integrity: Track how Bynder helps maintain consistency in brand assets and guidelines across all teams.
• Efficiency and time savings: Monitor how Bynder helps teams save time, leading to more efficient workflows and improved productivity.

Defining Success

Now that you know which metrics to track, define what success looks like to your organization. These goals should be measurable and specific to your needs.

For each Bynder module, document the metrics and how you will measure success. This ensures that everyone involved understands what success looks like and which specific indicators will be tracked.

Use the Success Plan Template to record your specific goals and metrics.

A typical framework looks like this:

Examples:

• I want to increase logins of light users to 50% of the licensed amount by December.
• I want to decrease requests for assets to the Marketing team by 15% by EOY.
• I want to increase uploads by 10% month over month.

Download the template

Long-Term Success Metrics

After the initial adoption phase, continue to monitor long-term success metrics to ensure Bynder’s sustained impact:

• Sustained engagement: Measure if users continue to engage with Bynder over time.
• Asset retrieval efficiency: Track the time taken to find and access assets, ensuring that Bynder improves overall efficiency.
• ROI metrics: Reassess revenue growth, tool consolidation savings, and other key ROI metrics to track Bynder’s long-term business impact.

Incorporating Feedback Loops

Feedback loops are essential for continuous improvement. Use feedback from surveys, support requests, and user interviews to identify bottlenecks or challenges. For example, if support tickets are high or search success rates are low, these could highlight areas where additional training or adjustments to Bynder’s configuration may be needed.