2021 was a big year for product innovation at Bynder. With a focus on some key themes - consistency across the platform and modules, performance and usability, enabling new use cases and functionality, and connecting the ecosystem, we brought a multitude of new features and additional offerings to our customers.
Looking across the areas we play - the creation, management, and distribution of creative content - here are some of the things we are most proud of.
Create:
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Extending ability to create videos and digital content at scale
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Studio (VBS): In 2021, we established an integration with Bynder DAM to be able to use DAM assets in VBS creations, plus added functionality for ease and speed of creation.
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Digital Brand Templates (DBT): We continued to add functionality to increase design customization and flexibility for more on-brand creations in DBT.
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Making the creative process smoother
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Creative Workflow: We focused on making the module easier to use, navigate, and work through the creative process faster. Some notable additions include bulk actions (approve, reject, delete etc. across multiple assets in a job) and being able to set an Out of Office to handover projects.
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Manage:
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Enhanced performance and usability across platform (including mobile) and improved search
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Digital Asset Management (DAM): Focused on easier and faster searching as well as performance and consistency across the platform.
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Mobile App: Enhancements to the mobile experience to behave more similarly to the web application.
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Brand Guidelines: Ease of use (including drag and drop to change the order of pages and chapters), theming of guides to better support brands, plus released a new Enterprise package and functionality for managing guidelines for multiple brands.
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Distribute:
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Extending assets reach into the digital ecosystem
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Dynamic Asset Transformation (DAT): Introduced DAT to automatically serve the most optimal images across channels for improved web performance and increased speed of execution.
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Integrations: Increased offerings with 13 new integrations on our marketplace, plus enhancements to many existing connectors.
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