2021 was a big year for product innovation at Bynder. With a focus on some key themes - consistency across the platform and modules, performance and usability, enabling new use cases and functionality, and connecting the ecosystem, we brought a multitude of new features and additional offerings to our customers.
Looking across the areas we play - the creation, management, and distribution of creative content - here are some of the things we are most proud of.
Extending ability to create videos and digital content at scale
Video Brand Studio (VBS): In 2021, we established an integration with Bynder DAM to be able to use DAM assets in VBS creations, plus added functionality for ease and speed of creation.
Digital Brand Templates (DBT): We continued to add functionality to increase design customization and flexibility for more on-brand creations in DBT.
Making the creative process smoother
Creative Workflow: We focused on making the module easier to use, navigate, and work through the creative process faster. Some notable additions include bulk actions (approve, reject, delete etc. across multiple assets in a job) and being able to set an Out of Office to handover projects.
Enhanced performance and usability across platform (including mobile) and improved search
Digital Asset Management (DAM): Focused on easier and faster searching as well as performance and consistency across the platform.
Mobile App: Enhancements to the mobile experience to behave more similarly to the web application.
Brand Guidelines: Ease of use (including drag and drop to change the order of pages and chapters), theming of guides to better support brands, plus released a new Enterprise package and functionality for managing guidelines for multiple brands.
Extending assets reach into the digital ecosystem
Dynamic Asset Transformation (DAT): Introduced DAT to automatically serve the most optimal images across channels for improved web performance and increased speed of execution.
Integrations: Increased offerings with 13 new integrations on our marketplace, plus enhancements to many existing connectors.