Salesforce Marketing Cloud Connector (SFMC) – Bynder Support

Salesforce Marketing Cloud is a digital marketing platform offering various marketing automation tools. Would you like to use your Bynder assets in Salesforce Marketing Cloud? Save yourself time and instead of uploading your assets twice, add your Bynder assets directly in Marketing Cloud with the Bynder connector.

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How to Install and Set Up the Salesforce Marketing Cloud Connector?

Reach out to your Customer Success Manager or Onboarding manager to request the installation URL.
Use the installation URL to install the package in your Salesforce Marketing Cloud environment and register the block widget URL. Follow these instructions for more information.

How to Add Bynder Assets Using Content Builder?

Log in to your Marketing Cloud environment.
Click the Content Builder button and click Content Builder in the dropdown that appears.
Find the content item, such as an email template, to which you want to add a Bynder asset. Click its name to open it. Alternatively you can click the Create button in the top right corner and click Email message to create a new email.
Click Edit > Edit Content in the top right corner if you opened an existing content item.
Make sure that you're in the Blocks tab of the left sidebar and scroll to the Custom section.
Drag and drop the Bynder block to the position in your content where you want to add an asset. The Compact View will display in the Content tab of the left sidebar.
Click Connect if your company's Bynder portal URL is already filled in in the pop-up. If not, enter the URL in the below format. A popup will open, which allows you to login to your Bynder environment. Log in to the portal the usual way.
```
https://YourPortalURL.com
```
Use the available search and/or filters to find the asset you want to add:
Image
1. Select the image you want to add.
2. Use the dropdown at the bottom of the Compact View to select whether you want to add the original file or one of the derivatives.
3. Click the Add asset button to add the image to your Content Builder content.
  
  If the Compact View warns you that the selected asset exceeds the recommended image dimensions or file size, consider selecting a smaller derivative or click Add asset to proceed anyway.
4. (Optional) Use the available cropping, resizing, formatting and other tools in Content Builder to modify your image.
Note
- You can only select Original if the asset is marked as public.
- The dropdown will only show the public derivatives.
- Depending on your portal setup the dropdown may not be available.
- When you crop or resize your Bynder asset in Salesforce Marketing Cloud it will be saved in the SFMC library. This means that when you add another version to that asset in Bynder or when you the change version of that asset in Bynder the update won't be automatically reflected in your Marketing Cloud content. You'll have to manually update the asset in Marketing Cloud instead.
Video

Following email best practices it's not possible to add an actual video file to an email, since this would make the email size unnecessarily big and cause delivery issues. The connector will provide you with the links to the original video file and the available video derivatives. You can use these links to put the video behind a button in your email or to create another call to action.
1. Select the video you want to add and click Add asset. You'll get to see a popup with the links to the original video and the available video derivatives.
2. Click the button to copy the URL and use the link to put the video behind a button or another call to action.
Documents

Following email best practices it's not possible to add an actual document file to an email, since this would make the email size unnecessarily big and potentially cause delivery issues. The connector will provide you with a link to the original document file. You can use this link to put the document behind a button in your email or to create another call to action.
1. Select the document you want to add and click Add asset. You'll get to see a popup with a link to the original document.
2. Click the button to copy the URL and use the link to put the document behind a button or another call to action.

How to Add Bynder Assets to a Custom Content Block?

You can use Content Blocks to create reusable modular content for messages in Marketing Cloud. If a general Bynder Content Block has been set up for your Marketing Cloud environment you can create your own Content Blocks and enrich them with Bynder assets. You can then easily reuse these blocks for content creation in Marketing Cloud without having to manually add the asset each time.

Do you add the same assets, such as your brand logo, to each email you send out using Marketing Cloud? Save yourself some time and automate this process by making sure these assets are stored in your Bynder portal.

You can then create a Bynder Content Block and add your asset to it. This block can be reused in each communication you send out using Marketing Cloud. This will save you the time of having to manually search and add the same asset time after time. At the same time you don't have to worry about not using the latest version of the file. The moment the asset gets updated in Bynder the change will be automatically reflected in your Content Block.

Note

When you've cropped or resized your Bynder asset in Salesforce Marketing Cloud it has been saved in the SFMC library. This means that when you add another version to that asset in Bynder or when you change the version of that asset within Bynder the update won't be automatically reflected in your Content Block. You'll have to manually update the asset in Marketing Cloud instead.

Log in to your Marketing Cloud environment.
Click the Content Builder button and click Content Builder in the dropdown that appears.
Click the Create > Content Blocks > Bynder to create a new block with a Bynder asset.

Note

Depending on your setup the name of the Bynder block may vary.
The Compact View will display in the Content tab of the left sidebar.
Click Connect when your company's Bynder portal URL is already filled in in the pop-up and you're not logged in yet. If not, enter the URL in the below format. A popup will open, which allows you to login to your Bynder environment. Log in to the portal the usual way.
```
https://YourPortalURL.com
```
Check step 8 in the How to Add Bynder Assets to Content Builder? section for more information about adding an asset to your Content Block using the Compact View.
Use the Block Setting and HTML Editor tabs to further configure your Content Block. Read more about creating Content Blocks here.
Click the Save button in the top right corner. A popup will open.
Enter a name for your Custom Block in the Name field.
(Optional) Fill in the additional non-required fields.
Click Save to create your new Content Block

How to Edit, Replace or Delete a Bynder Image in Cloud Connector?

Go to the content item where you want to edit, replace or delete your Bynder asset.
Click the Edit button in the top right corner. Your Bynder asset will be displayed in the Content tab.
Perform one of the following actions:

Edit Image

Use the available cropping, resizing, formatting and other tools in Content Builder to modify your Bynder image.

Replace Image

Click the Replace Image button to replace the image. Use the Compact View to select another image or to change the derivative used.

Delete Image

Click the Delete Image below the image to delete the image. The Compact View will show again. Ignore this and go to the next step.
Click the Save button in the top right corner to save your modifications.

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