User Types and Roles

  • Updated

When you introduce Bynder to your company and decide on an implementation scenario, you can use several roles to make Bynder succeed. See below for a definition of user types and learn more about assigning Permission Profiles to your users. 


Portal Owners  /  Admins

Portal owners are responsible for keeping Bynder up to date and ensuring that the system remains relevant and is used effectively by the organization. They maintain regular contact with Bynder to encourage more people to use it. The portal owners also ensure that feedback about the system reaches the right person. Each organization should have at least 1-2 portal owners.


  • Update dashboard (homepage)

  • Manage users (in collaboration with the champions)

  • Update Guidelines

  • Maintain assets and taxonomy (metaproperties)

  • Manage Waiting room

  • Organize feedback loop within Bynder

  • Train the Champions

Best practices and tasks:

  • Organize regular meetings with your internal Bynder Champions to give and get feedback from end users

  • Have regular updates with your Bynder Customer Service Manager

  • Connect with fellow Bynder customers in our Community 

  • Send out NPS surveys to end users

  • Attend Regular Webinars 

Champions / Regular Users

The Champion network consists of internal advocates for Bynder. They provide the main support and training for end users. At least one person with a regular or admin profile type is necessary per department or location.


  • Stay up to date with Bynder developments

  • Give feedback to Portal owners

  • Provide training for end users

  • Act as a first-line support for end users

Best practices and tasks:

End Users / Light Users

The user group that regularly uses Bynder consists of trained end-users informed by the Champions and given the Light user profile type.


  • Use the product on a day-to-day basis

  • Provide feedback about possible needs or improvements to Bynder Champions

Best practices and tasks:

  • Give feedback to Champions to increase user experience

  • Receive all communication from Bynder via the Champions to increase adoption

  • Participate in surveys and NPS's

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