Launch and training

Change in any organization will not be accepted without an executive champion who has the vision and influence to drive user adoption. Depending on the extent of the rollout, there may be several executives who are involved, but they will ensure user adoption from the top down. See Launching Bynder: roles and responsibilities.

Create promotional material to be distributed internally to promote how users should be using Bynder. Instead of solely providing training material, this collateral should be aimed at getting the users excited to transition to the new platform. This can come in the form of promotional videos, newsletter announcements, or organization wide meetings.

Once the launch plan is determined, communicate it out to the necessary users. The more internal communication there is about what is coming, the more opportunities the end users are given to contribute their feedback and help identify any barriers to launch.

This pilot launch is intended to be targeted towards the heaviest users of the portal. This will provide an opportunity to make minor changes in the implementation process as well as identify the questions that arise about changes to internal processes that may not have been discussed.

Especially when conducting an enterprise-wide or global roll-out, the key to success is to identify early adopters. These should be tech-savvy individuals will receive in-depth training and will serve as an additional resource to help ramp up the larger user groups.

Having an ongoing training solution for end users will allow users to have a reference regardless of where they are in the learning process. Whether you choose to hold training sessions on a regular basis for new users or send out a quarterly newsletters, allowing users to have continuous learning opportunities will provide them with the tools to learn at their own pace.

User feedback will make launch easier and well as provide end users a forum to voice any concerns or improvement requests. Use cases change over time and Bynder was created to be a flexible solution that will grow and adjust to the need of the end users. For more information on gathering end user feedback, see Improve adoption: gather user feedback.

Some of the most common barriers of adoption include users not knowing how to log into Bynder and being unsure of when they should be using Bynder. However, these barriers vary from organization to organization, therefore identifying them will help the team address and overcome each barrier during launch.

This is an opportunity to explore how your organization will be measuring adoption, identify key performance indicators, and set realistic goals. Over time, this data will be helpful in measuring ROI over the organization.

This is an opportunity to identify the challenges and frustrations that end users have been experiencing prior to migrating to a centralized platform. By pinpointing these challenges, we can tailor communication for end users to realize all the benefits that will be getting by using Bynder on a day to day basis.