Create Custom Metadata Fields

  • Updated

By default, Bynder extracts specific metadata upon upload and adds the information to the default Bynder metaproperties, such as the asset title, description, copyright, and tags. In addition, you can map other embedded metadata to your metaproperties upon upload as well. Common use cases for embedded metadata beyond the defaults could include product information, packaging details, location data, language, and subject information. This way, you and other uploaders no longer have to manually tag the assets with the already added metadata outside of Bynder.

Learn about downloading assets with metadata and some metadata exercises 

Extract XMP Metadata When Uploading Assets

You can use the metadata already embedded in your assets to save uploaders the time of manually tagging assets and reduce the risk of human error. When files are tagged with metadata using cameras, photo editing software (like Adobe Lightroom or Bridge), or other systems, you can use this data to add to your metaproperties automatically during upload in Bynder.

Any EXIF, XMP, or IPTC tag can be used. However, we only support fully custom metadata tags based on the XMP metadata standard.

Default metadata

Once uploaded to Bynder, the following default metadata is continuously extracted and embedded in your assets, regardless of settings. It cannot be edited or disabled.

Bynder field

Metadata Tags


Artist, By-Line, Author, Creator


Copyright (IFD0), CopyrightNotice (IPTC)


Description, ImageDescription, Caption-Abstract


Flash (ExifIFD), FlashFired


GPS Combined tags:

  • GPSLatitude (Exif GPS),

  • GPSLongitude (Exif GPS),

  • GPSAltitude (Exif GPS)


Make (Exif IFD0)


Model (Exif IFD0)



Publication date

CreateDate, DateTime


Keywords (IPTC), Subject (DC)


Title, Headline, ObjectName

Extract & Embed EXIF, XMP, and IPTC Metadata

Any EXIF, XMP, or IPTC tag can be extracted and mapped to your files within Bynder. However, we only support fully custom metadata tags based on the XMP metadata standard.

  • Determine which specific Exif data you want to map to Bynder. Use a tool such as Exiftool to read the Exif information for your file(s). Analyze multiple assets to understand the metadata tags your data is written to since this can vary when your files come from different sources.

How to UseExifTool

  1. Navigate to ExifTool 
  2. Select the appropriate package (Windows or MacOS)
  3. Open Terminal.
  4. Type ExifTool and press space.
  5. Drag the file you would like to read into Terminal and press Enter.
  6. Scroll through the metadata and look for the name of the metadata embedded in the asset. 
  7. This information can be used to write the metaproperty in your Bynder DAM.  

Example of Exif data analysis using the ExifTool.


Suppose the information you want to map to Bynder is not always available in the same Exif field and is saved to multiple Exif fields with (slightly) different names. In that case, you can map all Exif fields to the same metaproperty in Bynder.

  • Copy the exact name of the metadata tags you want to map to Bynder. 

How to Create Custom Metadata Fields

  1. Navigate to Settings > Advanced Settings > Portal settings.
  2. Click Embedded metadata configuration in the left sidebar and ensure you’re in the On asset upload tab.
  3. Default metadata fields: Click View default fields to review the default metadata continuously extracted and embedded in your assets once uploaded to Bynder, regardless of settings.
  4. Paste the exact name of the metadata tag in the Custom metadata fields box. Commasa separates the values in case you want to map multiple metadata tags.
  5. Click the Metaproperties dropdown to select the Bynder metaproperty to which the metadata should be mapped.
  6. Click the Add Custom field to add additional mappings.
  7. Click Save Changes.

If you would like your changes to apply to existing assets in your portal, please contact Bynder support.

Legacy Taxonomy Instructions

  1. In Bynder, navigate to Settings > Taxonomy > Metaproperties management and edit the metaproperty you want to map this metadata by clicking edit_icon.png.
  2. Paste the exact name of the metadata tag in the Metadata tag field. Commas separate the values in case you want to map multiple metadata tags.


If multiple mapped Exif fields contain data, the data of the field first in line will be used in Bynder.

  • (Optional) Select the Display field and Main Filter options if you want the metaproperty and the metadata to be visible in the Asset Detail View.
  • Click Save.


When I make changes in Embedded Metadata Configuration, can I apply these changes to existing assets?

No, if you change the Embedded Metadata settings, your changes will only apply to uploaded assets after you make them. If you want your changes to apply to all pre-existing assets, please contact Customer Support. 

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