It’s important to make a big splash with your DAM launch, whether it’s a soft or hard launch. Proactively communicating the timeline, expectations, and benefits ensures that stakeholders are well-prepared and aligned. Clear pre-launch communication minimizes user confusion and sets the stage for success.
Communication Channels
Most launch communication can be done via email, as it’s a reliable and direct way to reach users. Here are some recommended channels with some best practices:
- Email: Send launch announcements from the business lead or project manager, ensuring they are ready to answer questions.
- Company Meetings: Announce launches during team or company-wide meetings to provide a live forum for questions and feedback.
- Intranet: Share launch details, FAQs, and resources on your company intranet for easy access.
- Newsletters: Include updates in company newsletters to keep everyone informed.
- Videos*: Use dynamic and creative videos to explain the why, how, and what of your Bynder DAM.
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Email Templates
To help streamline your communication efforts, we’ve created a set of email templates for different stages of the Bynder transition, including:
- Pre-launch announcement: Notify users of the upcoming change to Bynder and highlight its benefits.
- Soft launch invitation: Invite users to participate in the soft launch, test the system, and provide feedback.
- Launch day: Provide essential information, login details, and a call to action for the official Bynder launch.