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Web-to-Print / POD Template Instructions

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You can get templates into your Web-to-Print / Print on Demand (POD) module either by converting your InDesign templates yourself with the Do It Yourself (DIY) Template Generator. 

To ensure an accurate conversion of an InDesign file to a Bynder (DIY) POD template, follow these guidelines when supplying us with a template or creating your InDesign package.


General guidelines

  • An InDesign template must be packaged with the options to include fonts and source images as well as a working IDML file and a preview PDF. 
  • To create an InDesign package, select Package from the File menu. Make sure you resolve any errors in the preflight panel before packaging. 
  • Please provide a custom PDF preset for export if required.
  • If the template has a table, please provide the correct table design:
    - Number of Columns (minimum and maximum)
    - Number of Rows (minimum and maximum)
    - Table Border Weight


Image and Template guidelines

  • Each InDesign file should only contain 1 template.
  • The document should have the correct page size. 
  • InDesign files must be set-up as single pages (no facing pages / spreads).
  • Do not include hidden or locked layers.
  • An image should be one image/frame, not different frames/layers. 
  • All interchangeable backgrounds (for all brands) need to be included in the Links folder.
  • All interchangeable Alliance Frames (including colour variation and brand logos) need to be included as images in the Links folder.
  • All images used in the IND need to be in the Links folder. The images in the Links file need to be connected to the IND file (check the Links tab in the IND file). 
  • Only include the layers that are being used and do not include comments in the IND file. 
  • Image scaling and rotation can be applied to images but they will not display correctly in Internet Explorer 8.
  • For cropping, please activate in Fitting Options - Fit Content to Frame to make it pixel perfect.


Fonts guidelines

  • An InDesign package should include all the fonts that are used in the IND file but no extra fonts should be included.
  • The fonts in the package should be either a truetype (.TTF) or opentype (.OTF) font. If your company has a web-font package, please include this.
  • If the same font is used in multiple template, please use the same font files.
  • Please do not use Typekit when using fonts since this is not supported. Please use .TTF or OTF.
  • All fonts used (as editable text) need to be included in the Document fonts folder.
  • In order to enable certain font styles such as light, bold or cursive, the specific font style should be present in the InDesign package.


Text guidelines

  • All text in the template must have a paragraph and/or character style applied to it. The applied style will be the default in the POD editor. The text will be the default placeholder in the editor. Make sure not to have any style overrides on any text, as these will not be recognised by our template generator.
  • Each text-frame represents a single editable text area in the editor. If you want a pre-filled text field using the user profile you need separate text-frames for each user profile field. 
  • Text-frames should be sized and aligned correctly.
  • Any paragraph or character style you want to use in our editor should be defined in the indesign template. Any style should be complete, without any blank entries for font, style and size.
  • Bullets or numbering should be a paragraph style with the specific option enabled.
  • Frames should not overlap.
  • Do not place images inside text-frames.
  • Avoid using linked text-frames.
  • All editable text boxes need to be defined in the InDesign file (Bynder will disable as needed for the separate brands).
  • If an editable text frame has different colour possibilities, add Character Styles for each colour, not paragraph styles.
  • Please provide in the business rules which font sizes need to be there. It is not necessary to provide lots of paragraph and character styles in different sizes, the default is sufficient.


Before submitting an InDesign file to Bynder please check:

- Are all fonts there?

- Are all images there?

- Are all Paragraph Styles there?

- Are all Character Styles there?

- Are all style elements linked correctly?



Masks on images should be created as a seperate overlay on the target image. See the example below;

image 1: source image 


image 2: desired outcome 


image 3: the (red) image is created to achieve the rounded corners in image 1. The fill color was changed from white to red only to clarfiy the example.



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