Delivery metrics in Advanced Analytics provide insights into how your assets are utilized across external websites. You can track various aspects of asset distribution and engagement, helping you optimize your digital asset management strategies effectively.
By leveraging delivery metrics in analytics you can gain a deep understanding of how your assets are utilized across external websites. This knowledge enables you to optimize content distribution strategies, prioritize high-impact assets, and enhance overall brand visibility online.
Note
This feature will be available on September 2 to all portals that have Advanced Analytics; previously, it was available to DAT customers.
Overview of External Asset Usage
The delivery metrics dashboard in Bynder Advanced Analytics offers a comprehensive overview of how your assets are being used on external websites. Here’s what you can explore.
Number of Assets Served
This metric indicates the total count of assets served externally. It helps you understand the volume of content distribution.
Unique Assets Served
Shows the number of distinct assets that have been accessed through external channels, giving insight into which assets are most frequently utilized.
Number of Websites
Displays the total count of external websites where your assets have been embedded or linked.
Top 25 Assets and Websites Served
Top 25 Assets
Lists the most frequently accessed assets across external websites, ranked by usage metrics such as views or downloads.
Top 25 Websites
Identifies the external websites that generate the highest traffic or engagement with your assets.
Assets Served Over Time
Trend Analysis
A graphic representation showing how asset distribution has evolved over a selected time period helps identify trends and seasonal variations in asset usage.
Assets Served by Type Over Time
Provides insights into which types of assets (e.g., images, videos, documents) are most commonly accessed via external websites over different time intervals.
Websites Over Time
Tracks the performance of external websites in terms of asset views or interactions over specified time frames.
Filter by Serving Type (DAT or Public Link)
Allows filtering based on whether assets are served through Digital Asset Templates (DAT) or Public Links. This distinction helps in understanding how different distribution methods impact asset visibility and usage.
Updated