What is Metadata

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Metadata is data that describes other data. It is an effective system that makes data and digital files simpler to work with. Metadata helps clarify information and makes it easier to find and manage digital files. In conjunction with the metadata that isĀ 

Metadata is a critical component for search inside of major martech systems like CRM, DAM, CMS, and more. Metadata also helps facilitate integrations between marketing systems. Metadata creates associations or links between digital files, providing consistency with asset management. Metadata can be created manually or automatically, though the former method is generally more accurate.

An example of creating metadata manually would be to tag assets inside of your digital assetĀ 

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